Advert Spend Is Never A Reckless Spend
So last Saturday, this client called me from the US and we were on phone for over an hour. I had earlier sent her a proposal detailing the structured marketing plan my team and I have put together to help promote her business in Nigeria and boost her sales. The content of that marketing plan is so rich and detailed that no business owner would ever see it and won't desire to hire us instantly. If that sounds like boasting, I boast in the Lord. Long story short, the call was premised upon a negotiation around the figures we quoted in the document. Of course, that's not unusual with every client out there. However, I didn't hesitate to share few things with her, which I feel to share in the write-up as well. 1. In every business relationship, go beyond merely analysing the cost, ensure to have the benefit in mind too. It's called cost-benefit analysis. That it appears expensive should not scare you as asking what benefits do I get for spending this much. For example, a 5...