Leveraging PR, Promotions, Hype & Publicity For Your Brand's Visibility

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Hilda Baci


The frenzy around Hilda Baci and her recent global achievement is not ready to die off anytime soon. But are you aware that Nigeria has produced about 44 Guinness world record holders before her?

Infact Victor Kipo, and his brother, Confidence Kipo have a combined 10 Guinness World Records to their credit. Another dude, Chukwuebuka Ezugha has at least 5 records to his credit.

Victor Kipo


But why are the other world record holders rarely known? Could it mean that their own achievements were quite inferior? Well, obviously not so.
The difference between them all is a unique factor called PR.
Yes. The massive PR promotions is what gave Hilda's the raving publicity and the amplified effect.
Good PR has a gigantic capability of magnifying a little feat that could have otherwise been ignored.
There is NO MORDERN WISDOM in that ancient adage that says, "a good product sells itself". If you are still staying with that adage, you are already lost with the times. Truth is, a bad product well publicized will send a good product into eternal oblivion.
I think my christian brethren and other religious folks are the most guilty of not making noise about their achievements. They keep praying for angels to go out and make noise on their behalf. How ignorant and how sad!
Many ministries and individuals for instance, are doing great projects that are worthy of funding from the United Nations, UNICEF and other global bodies, but because they keep winking in the dark, they are even largely unknown within their street.
If you are really serious about growing and amplifying your brand this period, then I strongly advise that you start taking your PR very seriously.

Chukwuebuka Ezugha
While you can raise an in-house PR team depending on your budget, it's better to hire an external team that would be more accountable and effective.
BTW, this is completely scriptural Mt 5:14-16 fully justifies Marketing, PR, Publicity and Advertising.
Verse 16 says:
Matthew 5:16 LET YOUR light so shine before men, THAT THEY MAY SEE your GOOD WORKS, and glorify your Father which is in heaven.
Did you see "LET YOUR"? It means it's your responsibility, not angels'.
He who has an ear, let him hear what the Spirit is saying.
PS: One of the pictures attached shows Nowes Isibor who led the PR team that amplified Hilda Bassey. Who is leading your own PR team? Other pictures show Victor Kipo, Chukwuebuka Ezugha & Hilda Baci.
Cheers!
Reallionaire.

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