Business & Lifestyle Talk With Reallion Samuels

If you ask the average Nigerian Entrepreneur starting out in business, "how do you intend to attract customers and drive sales in your business?" You can almost guess what the answer would be. "I'll just hire Marketers who would go out and bring in the sales". They'll mostly respond. Guess what? I can boldly say that the larger percentage of business failure we experience with Nigerian Entrepreneurs could be attributed to this assumption that: Hiring Marketers = Automatic Sales. But here's the thing. Sales in business, and business growth relies solely on 80% STRATEGY, and 20% MARKETING. The 80:20 principle comes alive again. Now, what's the better approach? I'll paint 2 scenarios of how my firm works with our clients and I believe that will make obvious how best you should engage henceforth. 1st Scenario. Sometimes last year, there was this client that spoke to us. They wanted to introduce some new products into the market, and required us to fa...

  Top 10 ways you may be exposing your brand to Hackers. 1. Using easily guessable passwords or reusing the same password across multiple accounts. 2. Falling victim to phishing emails or messages that trick you into providing sensitive information or clicking on malicious links. 3. Connecting to unsecured or public Wi-Fi networks. 4. Failing to update your operating system, web browsers, or other software regularly. 5. Downloading files or software from untrustworthy sources, especially pirated or cracked versions. 6. Sharing personal information, such as your full name, date of birth, address, or other sensitive details, on social media platforms or publicly accessible websites. 7. Neglecting to enable security features like two-factor authentication (2FA) or using a weak security question. 8. Malicious links or attachments: Clicking on suspicious links or opening email attachments from unknown sources can lead to malware infections or phishing attempts. 9. Continuing to use old ...

Hilda Baci The frenzy around Hilda Baci and her recent global achievement is not ready to die off anytime soon. But are you aware that Nigeria has produced about 44 Guinness world record holders before her? Infact Victor Kipo, and his brother, Confidence Kipo have a combined 10 Guinness World Records to their credit. Another dude, Chukwuebuka Ezugha has at least 5 records to his credit. Victor Kipo But why are the other world record holders rarely known? Could it mean that their own achievements were quite inferior? Well, obviously not so. The difference between them all is a unique factor called PR. Yes. The massive PR promotions is what gave Hilda's the raving publicity and the amplified effect. Good PR has a gigantic capability of magnifying a little feat that could have otherwise been ignored. There is NO MORDERN WISDOM in that ancient adage that says, "a good product sells itself". If you are still staying with that adage, you are already lost with the times. Truth i...

The Hilda Baci's Cookathon revealed the 4 categories of people that must be in the life of anyone who is on a mission to succeed. These people play very crucial roles in your journey to success. They are: 1. The handlifters Remember the story of how Israelites went in battle against the Amalekites? During the battle, as long as Moses' hand was lifted, the Israelites kept prevailing. But once he grows tired and his hands become weary, they begin to lose the battle. In order to keep his hand lifted, Aaron & Hur had to support the hand(s), and the victory happened in their favour. These categories of people stick close to you as encouragers and pillars to lean on throughout your mission. They include your Coaches and Associates. In Hilda's case, Chef Sunny rightly fit into this mould. An amazing guy who played his role quite perfectly. 2. The Supporters (Support system): You'll notice that leading out of the kitchen where Hilda did her cooking was a foyer that led to o...

A friend shared with me the story of a particular woman who was bidding for a life-changing contract. This woman did a personal assessment of her present status, and came to the conclusion that despite being professionally and experientially qualified for the job, this contract was far beyond her current status. She knew she had to go out of her way to convince the company in her favour. She resolved to do the unthinkable. Prior to that time, she had been conversing virtually with the company. One of the requirements to finally seal the deal however, is that she had to appear in person to sign all necessary documents. Now, this woman is one you could call "an average earner" in the casual sense of the word. She had two saloon cars to her name - both bought Nigerian used. But to win this particular contract, she made a smart and impressive move. On the day fixed to meet the team to finalize discussions, she hired two exotic cars and two Hilux police vans - to serve as her esco...

If you ask the average Nigerian Entrepreneur starting out in business, "how do you intend to attract customers and drive sales in your business?" You can almost guess what the answer would be. "I'll just hire Marketers who would go out and bring in the sales". They'll mostly respond. Guess what? I can boldly say that the larger percentage of business failure we experience with Nigerian Entrepreneurs could be attributed to this assumption that: Hiring Marketers = Automatic Sales. But here's the thing. Sales in business, and business growth relies solely on 80% STRATEGY, and 20% MARKETING. The 80:20 principle comes alive again. Now, what's the better approach?  I'll paint 2 scenarios of how my firm works with our clients and I believe that will make obvious how best you should engage henceforth.  1st Scenario. Sometimes last year, there was this client that spoke to us. They wanted to introduce some new products into the market, and required us to ...

Read the story of how Pastor Kingsley is leveraging AI and Automation👇👇 Apostle Kingsley is the pastor of a growing church somewhere around Lekki. He felt belaboured by the much work that goes into keeping the ministry afloat. Asides the fact that the assignment was already taking a toll on his health, he also struggles at finding ways to engage with his congregants.  Despite his best efforts, attendance at Sunday and weekly meetings keep dwindling. On a very good service, his church attendance averages between 54-68. He became worried about the future of his church. But then, he came to discover the power of Artificial Intelligence (AI) and its potential for church growth and ministry management. At first, Apostle was skeptical about using AI in his ministry. He worried that it would be impersonal and could never replace the human touch. However, he soon realized that same AI had the potential to transform the way he ran his church, making it more efficient and effective. The fi...

So last Saturday, this client called me from the US and we were on phone for over an hour. I had earlier sent her a proposal detailing the structured marketing plan my team and I have put together to help promote her business in Nigeria and boost her sales.  The content of that marketing plan is so rich and detailed that no business owner would ever see it and won't desire to hire us instantly. If that sounds like boasting, I boast in the Lord. Long story short, the call was premised upon a negotiation around the figures we quoted in the document. Of course, that's not unusual with every client out there. However, I didn't hesitate to share few things with her, which I feel to share in the write-up as well. 1. In every business relationship, go beyond merely analysing the cost, ensure to have the benefit in mind too. It's called cost-benefit analysis. That it appears expensive should not scare you as asking what benefits do I get for spending this much. For example, a 5...

Hello guys, Now I'm here again to update you about my coding journey so far. Could you all believe I am now 41% done with my course on HTML and CSS - just like yesterday. I'm super glad at the frontend developer I'm gradually becoming. So far, I've learned about HTML lists, HTML tags, HTML images as well as HTML links. My project is centered on creating  a simple website about my favorite book ensuring to include some common HTML tags along the way. Kindly find the code below. <!DOCTYPE html> <html> <head>   <meta charset="utf-8">   <meta name="viewport" content="width=device-width">   <title>JS Bin</title> </head> <body> <!DOCTYPE html> <html> <head>   <meta charset="utf-8">   <meta name="viewport" content="width=device-width">   <title>JS Bin</title> </head> <body> ...

Dear Business Starter, 10 COMMANDMENTS FOR BUSINESS STARTERS. 1. Thou Shall Not start a business without having a feasible business plan in place and some basic consultations no matter how small. 2. Except typically necessary, Thou Shall Not rent a shop/office, if it will bite into more than 50% of your startup capital. Negligence to this is a fast way to failure before you start. 3. Thou Shall Not hire staff you do not have at least 6months financial plan to cater for. 4. As much as possible, Thou Shall Not start a long term business with a short term loan. You will only put yourself under undue pressure and eventually shoot yourself on the foot. 5. Thou Shall Not start a business basing all your patronage expectations on family and friends. Most times they don't patronize jack! 6. Thou Shall Not divert your business capital into frivolities. Remember, when you spend money on what you don't really need, you end up lacking what you would really...

While sharing with a group of Consultants we trained of recent, we made known to them the 7 irrefutable qualities expected of every successful Consultant, and we will share them here with us. Please note that the word ‘Consultant’ in this post is implied to stand for all things Consulting, Freelancers (a newly evolved form of consulting) as well as Coaches (an aspect of consulting known as Personal Consulting). Examples of Personal Consultants include Fitness Trainers, Caregivers, Beauty Specialists, Self-practicing Lawyers, and many more. Consultants get hired mostly when there is a critical problem to solve by an individual, a brand or an organization, which requires some specialized levels of expertise. So, I will get straight to it. What are the fundamental skills expected of a solid Consultants. 1. NICE TREATS A Consultant is to his Client, what a Doctor is to his Patient. Have you ever been in situations where you always prefer a particular Doctor attending to you whenever you vi...